AVOCADA
A fashion sustainable APP
About the project
This project, I developed during the practices for the UX UI course by Escola Britânica de Artes Criativas/EBAC, that I have been certificated.
The subject of the project, was free to each student to choose and I choose to work for my project the Sustainable Fashion, as it is something I believe that can help on saving our planet that is urging for more sustainable habits.
This case was guided by the Design Thinking process
The problem
Every day there is more and more talk about how the fast fashion industry has a huge negative impact on the environment and society. There are tons of waste thrown into nature, devastating the environment, exploitation of raw materials and labour, among other problems existents. For the final consumer, the products are on the shelves at high prices that are not accessible to a large part of the population, for financial reasons.
What if people could access good quality clothes, with much more accessible and fair prices? What if while saving money you also can help to save money through sustainable fashion shopping?
Aiming at this problem, for this project I chose the creation of a digital solution that aimed to strengthen sustainability in its three areas: environmental, social and economic in fashion consumption, because I believe that the most sustainable clothing is , the one that already exists!
Desk Research
On the desk research, some aspects were analyzed, including:
Sustainable fashion consumption
Profile of users who buy at thrift stores
Purchasing power and sustainability
Sustainable habits among young people
Motivation of consumption in thrift stores and fast fashion stores
Benchmarking
Two similar digital products from the field of second hand clothes was chosen to be analyzed on this stage. After analysis different aspects and points, they were validated or not considering pros and cons. I could to analyze also the voice tones, refine some functions and correct some mistakes related by users, through reviews found online.
Following the process, after the brainstorming I focused on the following important points for the project:
The sustainable fashion consumption,
Second hand users profile,
Purchasing power X sustainability,
Sustainable habits by young people
After the desk research and benchmarking, following the project, a CSD Matriz was developed. It was essential for working with the information collected in order to confirm certains, clarify suppositions and doubts on the next research step:
Based on the problem with help of the CSD Matrix, I found out three goals for working on the next research step, for each goal, a methodology was chosen, for collect results and their justifications.
Here they are:
Questionary and interviews
At this stage of the project, I carried out the research methods that were chosen, the methods chosen were: questionnaire, being quantitative-behavioral and in-depth interview, qualitative-attitudinal, in the search for a solution that covered the scope of the tripod of sustainability applied in fashion, which are social, environmental and economic.
Here is some data obtained from the research:
Persona
Through the research carried out, crossing data from different potential users, it was possible to develop a user persona for the digital solution being provided. Meet Amelie:
User Journey
Generation and prioritization of ideas
A workshop of ”Crazy 8s methods” was attended, other three persons has participated with me, the process was great and very productive.
Through the suggested ideas during the workshop, I selected the best possible implementations and thinking about the product as a bridge from the company to the user, I applied these ideas to the prioritization map to understand how and when and if they would or would not, be implemented:
Low fidelity prototype
With everything that had already been done so far, I was able to create the first low-fidelity prototype and get a closer look at what the final product would be like.
In the testing phase of this prototype, with a script as a guide, after applying it I was able to understand how the application would work in practice, so it was possible to optimize some characteristics of this solution. The first prototype in Figma looked like this:
Interface design
As a final solution we have the application Avocada in the mobile first concept.
In the App the user can buy and sell preloved clothes, Avocada is an application with a proposal allied and aligned to the sustainable fashion.
Applying responsive design, I also obtained a version for tablet and a version for desktop:
